Laser Marking Text and Graphics on Flexible Labels
Introduction
Flexible labels are used throughout automotive manufacturing to carry identification data such as part numbers, production information, and traceability codes. Printing text and graphics onto these labels requires a marking method that can handle thin, flexible film materials without deforming them, and that produces durable, machine-readable results. Fiber laser marking is one of the technologies used for this task, particularly on flexible film labels made from brands such as TESA, 3M, and Schreiner.
This article is written for automotive engineers, manufacturing engineers, production managers, and purchasing teams who need to understand how laser marking works on flexible label materials, what processes are involved, and how automated label production can be integrated into a production line. It explains the working principle of fiber laser marking on flexible labels, the automated processing steps from unwinding to cutting, the types of content that can be marked, and the practical considerations that matter in industrial environments.

Product Overview
The KINMARK Flexible Fiber Laser Marking Machine is designed for laser marking on flexible film labels from brands such as TESA, 3M, and Schreiner. It supports automated processing that includes unwinding, inspection, leveling, marking, and cutting. The system integrates these steps into one automated solution, allowing manufacturers to produce customized identification labels with stable quality.
The machine is intended for production environments where labels must be marked with permanent, clearly readable content. It supports marking of characters, texts, graphics, 1D barcodes, and 2D codes on flexible label materials. Because the equipment is built around a modular design, it can be adapted to different production requirements and integrated into broader industrial workflows.
The core components of the marking station follow a standardized approach, and the marking process itself is based on mature technology. This structure is intended to support reliable operation during continuous production, which is a common requirement in automotive and component manufacturing.
Working Principle
Fiber laser marking uses a focused laser beam to create permanent marks on the surface of a material. In the case of flexible film labels, the beam interacts with the label material to produce characters, text, graphics, or codes without requiring ink or a separate printing consumable. The marking is generated directly on the label surface, which helps maintain the integrity of the marked content over time.
In an automated flexible label system, the process begins with unwinding the label material from a roll. The material then passes through an inspection stage, followed by leveling, which helps present the film in a stable condition for marking. The laser marking unit then applies the required text, graphics, or codes. After marking, the material is cut to produce the finished labels.
This sequence of unwinding, inspection, leveling, marking, and cutting is what allows the system to function as an integrated label production solution rather than a standalone marking device. The automated handling of the film material is particularly important for flexible labels, because thin films can be sensitive to tension and positioning during processing.
Key Features
Flexible label processing: Designed for laser marking on flexible film labels from brands such as TESA, 3M, and Schreiner.
Automated workflow: Supports unwinding, inspection, leveling, marking, and cutting in one automated process.
Marking of multiple content types: Capable of marking characters, texts, graphics, 1D barcodes, and 2D codes.
Permanent marking results: Produces clear and reliable marks intended to remain readable on the label material.
Modular design: Allows fast adaptation to different production requirements and provides flexible integration options.
Standardized core components: Built around standardized core parts and a mature marking process for stable operation.
Support and service: The complete machine is covered by a 12-month warranty, with technical support, remote diagnosis, installation, commissioning, and operator training.
Applications
Flexible laser-marked labels are used where parts, assemblies, or products need durable identification that can be read by people and by automated systems. The following application areas are relevant to this type of equipment.
Automotive Manufacturing
In vehicle production, labels are used for identification and traceability across many stages of assembly. Laser marking on flexible labels allows text, graphics, and codes to be applied to label materials that can then be attached to components or assemblies as part of the production process.
Automotive Components
Component manufacturers require labels that carry part numbers, production data, and barcodes. Flexible film labels marked with 1D barcodes or 2D codes support scanning and data capture in component production and logistics.
New Energy Vehicles
New energy vehicle production involves many identified parts and assemblies. Flexible labels marked with permanent text and codes can be used as part of identification and traceability processes in these manufacturing environments.
Powertrain Manufacturing
Powertrain production relies on clear identification of components and subassemblies. Laser marking on flexible labels provides a way to produce labels with text and machine-readable codes for use in these production areas.
Intelligent Factory Automation
Automated production environments depend on labels that can be scanned and processed without manual intervention. The automated unwinding, inspection, leveling, marking, and cutting sequence supports the production of labels that fit into automated identification and traceability workflows.
Benefits
The use of fiber laser marking on flexible labels offers several practical benefits for industrial production.
Improved traceability: Marking 1D barcodes and 2D codes on labels supports identification and data capture in production and logistics.
Process consistency: An automated sequence of unwinding, inspection, leveling, marking, and cutting helps maintain stable label production.
Production integration: The modular design provides flexible integration options for different industrial applications.
Permanent marking: Laser marking creates marks directly on the label material, supporting long-term readability of text, graphics, and codes.
Flexible content: The system can mark characters, texts, graphics, 1D barcodes, and 2D codes, covering a range of identification requirements.
Continuous operation support: Standardized core components and a mature marking process are intended to support reliable operation in continuous production.
Note: The specific label material, marking content, and production requirements should be reviewed with the equipment supplier to confirm suitability for a given application.
Why Choose KINMARK
KINMARK (Jinan Zhongzheng Jinma Technology Co., Ltd.) was founded in 1996 and is based in the Jinan High-tech Development Zone. The company is a developer and manufacturer of marking and traceability systems, fluid filling systems, servo press systems, and robot automation systems. It is recognized as a Shandong "Gazelle" enterprise and a "Specialized and Sophisticated" enterprise.
The company began with marking machines and expanded into intelligent automotive automation equipment. Its marking and traceability product line is one of its main series, alongside servo press and fluid filling systems. KINMARK serves industries including complete vehicles, powertrain, automotive components, construction machinery, home appliances, new energy, electronic communications, and rail transit.
KINMARK has established long-term cooperative relationships with automotive manufacturers and also provides automation solutions to other industrial companies. For flexible label marking applications, this background in marking and traceability systems, combined with support services such as installation, commissioning, operator training, remote diagnosis, and a 12-month machine warranty, provides a practical basis for evaluating the equipment.
Frequently Asked Questions
What types of labels can be marked with this system?
The KINMARK Flexible Fiber Laser Marking Machine is designed for laser marking on flexible film labels from brands such as TESA, 3M, and Schreiner. It is intended for flexible label materials used in industrial identification and traceability applications.
What content can be marked on flexible labels?
The system supports marking of characters, texts, graphics, 1D barcodes, and 2D codes on flexible label materials. This allows labels to carry both human-readable information and machine-readable codes.
What processing steps does the automated system perform?
The automated process includes unwinding, inspection, leveling, marking, and cutting. These steps are integrated into one solution to produce customized identification labels with stable quality.
Can the system be integrated into an existing production line?
The equipment uses a modular design that allows fast adaptation to different production requirements and provides flexible integration options for industrial applications.
What support is available for installation and operation?
KINMARK provides equipment installation, commissioning, and operator training to help customers start production smoothly. The complete machine is covered by a 12-month warranty, and the company provides after-sales support, remote diagnosis, and technical assistance.
Conclusion
Laser marking text and graphics on flexible labels is a practical approach for producing durable, readable identification labels in automotive and industrial production. Fiber laser marking allows characters, texts, graphics, 1D barcodes, and 2D codes to be applied directly to flexible film labels from brands such as TESA, 3M, and Schreiner. When combined with automated unwinding, inspection, leveling, marking, and cutting, the process supports consistent label production that can be integrated into broader manufacturing and traceability workflows.
For automotive engineers, production managers, and purchasing teams, the key considerations are the label material, the required marking content, and how the label production process fits into the existing line. The KINMARK Flexible Fiber Laser Marking Machine addresses these considerations with a modular design, standardized core components, and a support structure that includes installation, commissioning, training, remote diagnosis, and a 12-month warranty.
If you're interested in any of the equipment mentioned in this article, feel free to contact our sales engineers for detailed product information and customized technical solutions.
